Ian Finn - FCIM, CMkr, MIoD — Senior Product Leader, Author & Speaker

Ian Finn, FCIM, CMkr, MIoD — Senior Product Leader, Author & Speaker

Identity · Platform · AI · B2C · Enterprise Scale

• LinkedIn
• Download
• Email
• Link
• Substack
• YouTube
• Email

NEW — Product Truths: Five Principles for Building Products That Work at Scale
Most products at scale don't fail from lack of effort, but from lack of clarity. Teams build the wrong things — for the wrong reasons — and nobody says so until it's too late.
Five principles. Eighteen years. Nine industry sectors. Written for senior product leaders who want to think more clearly and build more deliberately.
Available on leading online book stores (including Amazon, Kobo, Apple Books, Barnes & Noble) · £4.99
But Free to Product at Scale subscribers
Get your free copy now→

• Get your free copy

Interviewed: on CX, personalisation & AI Trends - at Customer Experience in Financial Services confeerence, 2026
https://www.youtube.com/watch?v=H0T3s8hSkwc

• Speaking: on user experience trends at User Zoom's CX Conference

• Get in touch
• Media/ Speaker Bio

Speaking Topics:Product Leadership at Scale - Strategic Tech Debt - Digital Transformation in Enterprise - AI & Customer Experience - Building Better Digital Products

OVERVIEWI build the product infrastructure that millions of people rely on — without ever noticing. Identity, fulfilment, personalisation — at the scale where the stakes are real and the complexity is unforgiving.Eighteen years across retail, financial services, telecoms, government, and media. Currently leading Tesco's identity platform — serving tens of millions of customer accounts across five markets and several Group brands. Previously: Sky, Barclays, Vodafone, Fidelity International, Department for International Trade, Capgemini/HMRC.The through-line is scale, complexity, and customer impact. Products that work so well, customers never have to think about them.

WHAT I DO> Identity & Access Management (IAM)
> Platform Strategy & Architecture
> AI-driven Personalisation
. Digital Transformation & Turnaround
Team Building & Product Leadership
B2C at Scale · Regulated Environments

EXPERIENCE SNAPSHOT£720m+ technology investment influenced · 42 million customer accounts · £700m Tesco Bank divestiture enabled · £2.3bn incremental online sales · £410m HMRC cost savings · Zero team attrition across 36 monthsTesco · Barclays · Vodafone · Sky · Fidelity International · Department for International Trade · Capgemini/HMRC · O2 (Telefónica) · Centrica · BT · Motorola

AWARDS
'Best Data Analytics Driven Retail Initiative' & 'Best Overall Winner' — Tesco and LiveRamp, Retail Technology Innovation Hub Awards 2025
'Gold - Best Large Collaboration (over £750k)': Tesco Brand sponsorship and activation of ITV's Britain's Got Talent, 2025
Keynote speaker — Tesco Ignite, annual global technology conference, delivered live to 5,000 colleaguesAnnual Report citations across six organisations — Tesco (2022, 2025), HMRC (2017-18), Sky (2012), Centrica (2012), BT (2016)

LEADERSHIP PHILOSOPHYThe best product outcomes start with clarity — of direction, of priorities, of what success actually looks like.I build teams that don't need me in the room. Platforms that don't need anyone to notice them. And organisations that treat customer understanding as a strategic asset rather than a research exercise.Sustainable performance is built by aligning people, product, and purpose — and holding that alignment under pressure

BEYOND WORKField hockey — Fleet & Ewshot HC (Masters level, current) and former team captain at Camberley & Farnborough HC. Traveller across 50+ countries on five continents.Fellow of the Chartered Institute of Marketing, Member of the Institute of Directors.

GETTING IN TOUCHOpen to conversations about senior product leadership, platform strategy, identity at scale, and AI in B2C environments.linkedin.com/in/ianfinn

Key Links:

• Tesco Clubcard sponsorship of Britain's Got Talent, 2026 - coverage in Daily Express
• Tesco Fruit & Veg for schools, 2026 - TV Ad
• Link

Find me at:

Spoke at Customer Experience in Financial Services 2026 · London · 17-18 June, 2026

CIO & CISO UK Roundtable — Panel Speaker · London · 25 June, 2026