Ian Finn - FCIM, CMkr, MIoD
Senior Product Leader, Author & Speaker

Ian Finn, FCIM, CMkr, MIoD — Senior Product Leader, Author & Speaker

Ian Finn, FCIM, CMkr, MIoD — Senior Product Leader, Author & Speaker
Identity · Platform · AI · B2C · Enterprise Scale

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NEW — Product Truths: Five Principles for Building Products That Work at Scale
Most products at scale don't fail from lack of effort, but from lack of clarity. Teams build the wrong things — for the wrong reasons — and nobody says so until it's too late.
Five principles. Eighteen years. Nine industry sectors. Written for senior product leaders who want to think more clearly and build more deliberately.
Available on leading online book stores (including Amazon, Kobo, Apple Books, Barnes & Noble).Get your copy now→

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Interviewed: on CX, personalisation & AI Trends - at Customer Experience in Financial Services conference, 2026
https://www.youtube.com/watch?v=H0T3s8hSkwc

• Speaking: on user experience trends at User Zoom's CX Conference

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Speaking Topics:
Product Leadership at Scale - Strategic Tech Debt - Digital Transformation in Enterprise - AI & Customer Experience - Building Better Digital Products

OVERVIEW
I build the product infrastructure that millions of people rely on — without ever noticing. Identity, fulfilment, personalisation — at the scale where the stakes are real and the complexity is unforgiving.Eighteen years across retail, financial services, telecoms, government, and media. Currently leading Tesco's identity platform — serving tens of millions of customer accounts across five markets and several Group brands.Previously: Motorola, Fidelity International, Barclays, Sky, Telefónica — plus further engagements at Vodafone and the Department for International Trade.The through-line is scale, complexity, and customer impact. Products that work so well, customers never have to think about them.Recognised through nineteen industry awards across multiple sectors and twenty-seven LinkedIn recommendations.

WHAT I DOIdentity & Access Management (IAM)
Platform Strategy & Architecture
AI-driven Personalisation
Digital Transformation & Turnaround
Team Building & Product Leadership
B2C at Scale · Regulated Environments

EXPERIENCE SNAPSHOT£1.8bn+ technology investment influenced · tens of millions of customer accounts · £700m Tesco Bank divestiture enabled · £2.3bn incremental online sales · £410m HMRC cost savings · Zero team attrition across 36 monthsAnnual Report citations across five organisations — Tesco (2022, 2025), HMRC (2017-18), Sky (2012), Centrica (2012), BT (2016)Tesco · Barclays · Vodafone · Sky · Fidelity International · Department for International Trade · HMRC · O2 (Telefónica) · Centrica · BT · Motorola

AWARDS
Best Buy, Broadband Survey — Computer Shopper & Expert Reviews (2011, O2/Telefónica UK)
Best Broadband Provider — Broadband Genie (2011, O2/Telefónica UK)
Best Broadband & Home Phone — uSwitch Awards (2012, O2/Telefónica UK)
Gold, Best Large Collaboration (Britain's Got Talent / Clubcard) — Media Week Awards (2025, Tesco)
Overall Winner — Retail Technology Innovation Hub Awards (2025, Tesco and LiveRamp)
Best Data Analytics Driven Retail Initiative — Retail Technology Innovation Hub Awards (2025, Tesco and LiveRamp)

SPEAKING
-Speaker at CXFS26 on CX and Identity at scale, and featured in the conference's show reel
-Panelist on Identity and Trust at InfoTeam's CIO/ CISO Roundtable event, 2026
-Keynote speaker — Tesco Ignite, annual global technology conference 2024, delivered live to 5,000 colleagues

LEADERSHIP PHILOSOPHYThe best product outcomes start with clarity — of direction, of priorities, of what success actually looks like.I build teams that don't need me in the room. Platforms that don't need anyone to notice them. And organisations that treat customer understanding as a strategic asset rather than a research exercise.Sustainable performance is built by aligning people, product, and purpose — and holding that alignment under pressure.

DELIVERING OUTCOMES OF NATIONAL IMPORTANCEA career through-line has been showing up at genuinely consequential national moments, at real scale. I led Brexit-era trade infrastructure at the Department for International Trade, and helped scale Tesco's online grocery platform through the defining pressure of the pandemic. Two of the most disruptive periods to hit the UK in the last decade. Prior to those, I delivered (on time) a flagship citizen-facing digital tool for HMRC, reaching roughly 31 million UK taxpayers, built in just nine weeks against an immovable deadline to be live for the 2017-18 tax year.

BEYOND WORKField hockey — Fleet & Ewshot HC (Masters level, current) and former team captain at Camberley & Farnborough HC.
Traveller across 50+ countries on five continents.
Fellow of the Chartered Institute of Marketing, Member of the Institute of Directors.

GETTING IN TOUCHOpen to conversations about senior product leadership, platform strategy, identity at scale, and AI in B2C environments.linkedin.com/in/ianfinn

Key Links:

• Tesco Clubcard sponsorship of Britain's Got Talent, 2026 - coverage in Daily Express
• Tesco Fruit & Veg for schools, 2026 - TV Ad
• YouTube

Find me at:

Spoke at Customer Experience in Financial Services 2026 · London · 17-18 June, 2026

CIO & CISO UK Roundtable — Panel Speaker · London · 25 June, 2026